Brought to life by April & Mark, a down to earth couple who have fused their skills and creative talent to create a fashion label that has become well known for its quality. For those of you that have followed this label from the beginning will know the couple from the local northern rivers markets, from where the label was born and evolved into what is it today.

With a natural emphasis on sustainability in their own lives, it’s only natural that this carries on into their business. Continually working towards providing quality clothing with the least environmental and social impact possible. In a world where almost everything has become disposable, they have created a fashion label that pays attention to the finer details, to ensure that the garments are still beautiful for the years to come.

Proudly designed locally in the Northern Rivers of Australia. Ethically produced in India with a family run business. Mark & April work closely with their suppliers, ensuring an honest and fair working environment, this isn’t something they have had to implement, this has been there from day one, in fact this business has been built from the ground up from the belief that this planet and all it’s inhabitants need to be loved and looked after.

Sustainably in the fashion industry is a very complex topic and we choose to look at it face on.

We avoid trends, we obviously can’t help be swayed by the world around us, but we intentionally design with longevity in mind. We hold a huge emphasis on quality in everything that we do and bring Mahashe to life from the best materials available to us. We pride ourselves in creating a product that can be lived in and loved year after year. In fact, in a world of full of unconscious consumerism, we encourage it. 

We are continually perfecting quality over quantity. We think probably the hardest part of any apparel business is finding the perfect balance of predicting supply and demand. We are constantly improving with time, and consciously working towards limiting over ordering. It has become a fine art and we have been thriving off the challenge of perfectly predicting the future. To be honest though, a crystal ball definitely wouldn’t go astray.

For those of you that don’t know, we absolutely love cotton. It’s our thing.. and it's no secret why.
Cotton is a completely natural fibre that is 100% biodegrade. It is soft and breathable, hypoallergenic and what we love the most is its incredible durability.

Organic cotton is the future for us and we are currently looking into finding a reliable organic cotton source. Our vision is to only work with organic cotton in the future. This feels like the most important next step for us on our sustainable journey.

It is YOU ~ our incredibly loyal and dedicated MahaShe Women who continuously inspire us to evolve and grow into who we are today. We wholeheartedly thank you.

With Love,

The MahaShe Family xx