OUR JOURNEY SO FAR

Built ethically & sustainably from the ground up

A BIT ABOUT US...

Brought to life by April & Mark, a down to earth couple who have fused their skills and creative talent to create a fashion label that has become well known for its quality. Those of you that have followed this label from the beginning will know the couple from the local northern rivers markets, where the label was born and evolved into what is it today.

With a natural emphasis on sustainability in their own lives, it’s only natural that this carries on into their business. Continually working towards providing quality clothing with the least environmental and social impact possible. In a world where almost everything has become disposable, they have created a fashion label that pays attention to the finer details, to ensure that the garments are still beautiful for years to come.

Proudly designed locally in the Northern Rivers of Australia. Ethically produced in India with a family run business. Mark & April work closely with their suppliers, ensuring an honest and fair working environment, this isn’t something they have had to implement, this has been there from day one, in fact this business has been built from the ground up from the belief that this planet and all it’s inhabitants need to be loved and looked after.

The Makers

We couldn’t feel prouder of who sews our clothing. Social compliance has been there from day one.

Our journey began from our love of India and our manufacturing journey will forever remain there. Our production is created not just at a factory but with a family that we have known and evolved with for many years.

We are committed to transparency and support only fair working conditions. You can confidently shop knowing MahaShe has been ethically made.

Longevity & Sustainability

Sustainably in the fashion industry is a very complex topic and we choose to look at it face on.

We avoid trends, we obviously can’t help be swayed by the world around us, but we intentionally design with longevity in mind. We hold a huge emphasis on quality in everything that we do and bring MahaShe to life from the best materials available to us. We pride ourselves on creating a product that can be lived in and loved year after year. In fact, in a world full of unconscious consumerism, we encourage it. 

We are continually perfecting quality over quantity. We think probably the hardest part of any apparel business is finding the perfect balance between predicting supply and demand. We are constantly improving with time, and consciously working towards limiting over ordering. It has become a fine art and we have been thriving off the challenge of perfectly predicting the future. To be honest though, a crystal ball definitely wouldn’t go astray.

"We work closely with our suppliers, ensuring an honest and fair working environment, this isn’t something we have had to implement, this has been there from day one."

Cotton Love

For those of you that don’t know, we absolutely love cotton. It’s our thing.. and it's no secret why.
Cotton is a completely natural fibre that is 100% biodegradable. It is soft and breathable, hypoallergenic and what we love the most is its incredible durability.


Organic cotton is the future for us and we are currently looking into finding a reliable organic cotton source. Our vision is to only work with organic cotton in the future. This feels like the most important next step for us on our sustainable journey.

Close-up of eco-friendly compost packaging with earthy tones.

Eco Packaging

RECYCLED SARI BAGS - We send our items in bags made from recycled saris'. Not only an environmentally friendly option but who doesn’t love a gorgeous printed bag. We hear constant stories of all the wonderful things you reuse your bags for. From toy storage to storing your intimates.

GARMENT BAGS - We have transitioned into using 100% biodegradable garment bags. So they won’t lay on the earth or float in our oceans forever.

POLLAST!C POST SATCHELS - You can shop confidently knowing your order will come packed in a reusable POLLAST!C post satchel. Made from 100% Ocean Bound Plastic pollution rescued from coastal communities in Southeast Asia. Please reuse it if you can and then recycle it with your soft plastics and other plastic bags.

"We avoid trends, we obviously can’t help be swayed by the world around us, but we intentionally design with longevity in mind".

Thank You For Journeying With Us!

It is YOU ~ our incredibly loyal and dedicated MahaShe Women who continuously inspire us to evolve and grow into who we are today. We wholeheartedly thank you.

With Love,

The MahaShe Family xx